How numerous apps and tools do you utilize on a weekly basis? How about every day?

5? 10?

If you’’ re an online marketer, that number is likely more than you can rely on one hand– which doesn’’ t consist of anything individual or administrative, or all of the requirement tools you utilize to do your task (e-mail customer, calendar, word processing program, the list goes on …).

The variety of marketing innovation and tools offered has actually blown up in the last years. (That development rate might decrease next year, however more on that here .)

Across all classifications, there are thousands to pick from (over 6,400 as counted previously this year by ChiefMartec.com).

 Marketing Technology Landscape - ChiefMartec.com

Wow. How the heck do you select the very best ones for you?

We are here to assist.

.This post is the very first of our IMPACT Toolbox series.

With IMPACT Toolbox, we’’ ll talk about all of the most recent( and even underrated) marketing tools that you require to attempt. We’’ ll make suggestions by classification, assisting you find out what tool is best for your scenario, and present you to tools you might not have actually become aware of otherwise.

Have concerns about a marketing tool, whether we’’ ve evaluated it?

Reach out to us and we’’ ll see how we can assist.

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Today we ’ re going to take a look at:

Web.dev : Google’’ s brand-new resource for updating your site

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Descript : A transcription tool that makes audio and video modifying as basic as text modifying

MetaTags : Generating and debugging meta tags

Shorby : Retargeting your shared links (and getting more out of your Instagram bio link)

Captain Growth : Improving your Facebook and Google advertisement invest with A.I.

HelloBox : An omni-channel chatbox for your site

.1. Web.dev by Google: To Modernize Your Website.Cost: Free.

 Google Web.dev

Google’’ s web platform group has actually assembled a fantastic resource for updating your site with web.dev. This website will assist you reinforce your site’’ s structure for both Google web requirements and basic functionality, and serves as a particular resource for the primary requirements of your site.

In order to do this, you have 2 primary choices: Measure and find out.

If you’’ re a web geek like myself, you’’ ll dive right into the Learn area and come near breathe tomorrow.

 Google Web.dev - Learn

Each area goes over essential subjects, why they matter, and provides code examples for using these knowings by yourself website. They have 5 live areas, at the minute:

Fast Load Times

Network Resilience

Safe and Secure

Easily Discoverable

Installable

Accessibility (coming quickly)

But I can see a few of your eyes glazing over. You might have more enjoyable with when you ““ Measure ” your website with the tool.

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 Google Web.dev- Measure

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Now, there ’ s a lot to go into here.

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You ’ ll acknowledge the basic format and a few of the numbers from other analytics tools.

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There ’ s a scorecard at the top of your audit, and after that a’series of suggestions arranged by greatest effect and essential classification.

Every’suggestion has a bit of what to repair, and after that a link( some beyond Google )to dig much deeper into the concern.

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So how does this compare to something like Google ’ s PageSpeed Insights? While PSI assists you enhance the efficiency of your site, Web.dev ’ s Measure testlikewise consists of ratings for Accessibility, general Best Practices’, and SEO( not to discuss being simpler on the eyes).

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That might assist trim the variety of tools you utilize to evaluate your website (or intensify the ones you have). And you can check in to keep an eye on your enhancements with time.

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New Monday early morning routine? Yes, please.

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Full disclosure, we simply released the brand-new IMPACT website previously this month andwe ’ re still dealing with enhancing the efficiency andexperience. Examine it out!

. 2. Descript : To Easily Transcribe and Edit Your Video and Audio. Cost: Plans from $0- $29/month.

 Descript- A word processing program with a play button

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By now, you ’ ve heard everything about how video and audio are fantastic mediums to reach your audience, however to keep things browse available and friendly, that typically indicates they ought to consist of a transcription.

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If you require quickly transcriptions and wish to quickly slice out the bits you wear ’ t requirement, Descript is right up your street.

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Drop in your media, evaluate the transcription( make edits as required ), then erase areas much like you would in a full-screen editor.

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When you erase the text, that area of the media is erased. Excellent method to eliminate 2 birds with one stone!

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Descript- modify video by modifying text

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If you put on ’ t have the skillset or spending plan for media modifying, you can utilize Descript to get a efficient however rough video and transcription in one go.

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Even if you do have the skillset, Descript is an excellent method to getthrough the preliminary of modifying and after that export a nondestructive job to another modifying tool likeFinal Cut Pro or Premiere Pro.

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( Note: if you ’ re not actually utilizing video today, Myriah Anderson speaks about reasons that video is an essential sales tool .)

. 3. MetaTags.io : To Debug and Generate Your (You Guessed It) Meta Tags. Rate: Free( plus a paid WordPress plugin).

Wondering how your website pages look when shared on numerous social platforms? How about that page title in a Google search? Or the image?

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MetaTags.io assists you rapidly inspect all the significant tags of your website and produce the ones you require.

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It makes the otherwise technical procedure simple, even pleasurable.

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You can begin from scratch, choosing the platforms you ’ re interested in, then drop in an image, title, and description on the.

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The sneak peeks will appear on the right, and clicking Generate Meta Tags in the leadingright will do simply that.

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Or you can get in a URL in the page header and it ’ ll pull the Title and Description in for you’, then you can have fun with images and channels.

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As an additional advantage, they offer a good little refresher for meta tags and their significance.

. 4. Shorby : To Retarget Your Shared Link Clicks (and Boost Your Instagram Bio Link). Rate: Plans from$ 9 -$ 99/month( consisting of Agency prices )- get 50% off your very first month of any strategy with the code IMPACT50.

 Shorby- superpower your shared links

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As many online marketers, you ’ re most likely sharing links regularly. Wouldn ’ t it be excellent to retarget individuals that click them? Shorby makes that possible!

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Yea, this simply&got genuine.

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 Shorby- how it works

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Plug your advertisement tracking information for Facebook and Google into Shorby, get your reduced links, and every reduced link click can be utilized to retarget in Facebook, Instagram, and Adwords.

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Even when you ’ re sharing on Pinterest, or Reddit, or whatever dark hole simply used up your whole afternoon, you can retarget.

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Oh, and do you want you had more choices for yourInstagram bio link? Perk function( or driving force, am I right?).

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 Shorby- instagram bio link

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With Shorby, you can get an elegant IG bio relate to a great deal of versatility. Perhaps you wish to quickly get in touch with your audience on other social platforms? Provide a couple of choices to call you straight? Or you might consist of extra links for landing&pages, flash sales, and so on. Setup Shorby the very best method for you, and include a super-powered link in your bio.

. 5. Captain Growth : To Improve YourFacebook and Google Advertisement Spend. Rate: Starts at$ 24/month( with a beginning max advertisement invest of $1,000/ mo )- get 30 %off your membership with the discount coupon code impactbnd.

 Captain Growth- Facebook and Google Ads optimization powered by A.I.

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There ’ s no replacement for human intelligence. Other than for expert system.

Kidding (type of).

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Computers are truly fantastic at particular things, and examining a lots of information to assist you make&a judgment call is among those things.

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That ’ s where Captain Growth can be found in.

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This tool will evaluate your Facebook and Google advertisement invest and assist you find out where to include more budget plan and where to’cut your losses.

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Not actually doing much marketing? It ’ ll even assistyou get going by making ideas:

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 Captain Growth- recommendations to start

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And in many cases, it ’ ll link to resources to assist you get going:

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Captain Growth features a 14-day trial, so it’’ s worth a shot to see what suggestions youcan leave it. And if you ’ re still having a hard time to find out where advertisements suitable for you, Ali Parmelee can get you begun with the best incoming marketing frame of mind for Facebook advertisements .

. 6. HelloBox : To Give Your Website Visitors All the Right Contact Options. Cost: Starts at $8/month.

 HelloBox- the omnichannel chatbox tool

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Chatbots and associated tools are appearing like gophers nowadays, however the majority of them concentrate on one or a minimal variety of channels.

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Not HelloBox.

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While I put on ’ t motivate you to utilize every choice available, HelloBox offers you choices of as much as 10 channels you cantailor to let your audience reach you finest.

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Email- sends out an e-mail to your designated address

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vCard- enables somebody to conserve your contact information for later( has a QR code so somebody can include straight to their phone)

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Facebook Messenger- links you to Messenger( doesn ’ t in fact chat within this window though )

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WhatsApp- chat through your WhatsApp telephone number

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Phone- enables a telephone call

Call Back -demands a call back

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SMS- offers a telephone number and QR code for simple gain access to

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Location- share an address

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Focus Button -link to a particular page( conference link, landing page, etc)

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Twitter Message- send out a Twitter DM from the chat window

That ’ s about as near to omnichannel as it gets.

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You can likewise define display screen alternatives, widget positioning, action time, a welcome message, time zone, and even your company hours and if you connect your Google Analytics account, you can track all the clicks in your widget.

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There are fancier choices with CRM combinations and intricate bots behind them( and some bots that can improve your own efficiency ), however for the choices and the rate point, HelloBox is definitely a competitor if you ’ re wanting to get some sort of relentless contact box onto your site.

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At the end of the day it ’ s crucial to allow your audience to reach you in the manner in which is most hassle-free for them. HelloBox is an excellent tool for making that occur.

. Tools Are Your Friends, Friends.

As long as you put in the time to discover the best ones for you and your company, tools can change your company.

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Whether you ’ re aiming to discover more about site modernization, rapidly modify and transcribe audio and video, debug and create meta tags, retarget your shared links( and improve your IG bio ), enhance your Facebook and Google advertisement invest, include an omnichannel contact widget to your site, or anything else for your company (or self!), there is most likely a tool that can assist.

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If it makes your procedure simpler, much faster, or more effective, that is a win– which ’ s real for more than simply marketing.

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Anything you can include (or get rid of) for your tool kit that makes your day much better will make your work much better too.

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Do you currently have some tools you ’ re utilizing, however you ’ re having problem mastering it for what you require? Carina Duffy speak about a terrific procedure to master a tool that ’ s constantly altering .

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Did you discover something helpful in our round-up? Let us understand how among these tools assisted enhance your service in IMPACT Elite ! And if there ’ s a particular tool you have concerns about, let us understand and we ’ ll see if we can assist you find out the very best choice for you.

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Read more: impactbnd.com

We asked our Facebook community to share their favourite consumer tips and we heard a lot about grocery shopping! The tips were so wonderful, we had to turn them into a blog post. Here is part 1 of our two-part guide to help you save money while grocery shopping.  

The savvy shopper’s guide to groceries – Part 1

Part 1 will focus on how to prepare for your grocery shopping endeavor, while Part 2 will focus on what to do once you’re there.

waste not

Waste not

Save money by avoiding waste and getting creative with what’s in the house.  

Make it a goal to only shop when your leftovers and vegetables are gone.
Get creative with the leftover bits! Some apps and websites will help you come up with recipes with whatever’s leftover in the fridge.
Scan your freezer to see if you’ve forgotten about some leftovers you froze previously (I always forget about the goodies in my freezer!)

Plan, plan, plan

Come up with a game plan before going to the grocery store. This will help you avoid impulse-purchases and buying something you already have. If you don’t think you have time to plan, one consumer, Vicki, suggested you think of it this way: if you spend one hour planning your shop and save $40 dollars, you are paying yourself $40/hour.

Map out a meal plan before you go to the grocery store. Decide what you want to eat for the week and find out what ingredients you need to make each meal.
Base your meal plan around the weekly sales (using coupons or online deals).
Shop for your groceries online and then pick them up later:

This limits impulse purchases in-store
You can easily find sale items by category
Being at home makes it easy to check the cupboards so you don’t buy things you already have

Pack your reusable bags.
Avoid shopping while hungry. Have a snack before you go to avoid buying unnecessary items!

Compare prices

There’s more than one way to compare prices these days.

Try out price-comparison apps on your phone to find out if there are better deals close-by.
Bring competitors flyers and see if the store will price match. If they won’t match the price, consider if it’s worth it to go to the grocery store with the best price.

In Part 2, we share some of our favourite consumer tips and tricks to help you peruse the aisles in search of savings.

Did you like this? You might like these posts too!

Things to look out for when shopping sustainably
Fake coupon scams: tips to stay wise to this up-and-coming scammer trick
Buying a new appliance? Consider these things before you decide on a warranty

About Consumer Protection BC

We are responsible for regulating specific industries and certain consumer transactions in British Columbia. If your concern is captured under the laws we enforce, we will use the tools at our disposal to assist you. If we can’t help you directly, we will be happy to provide you with as much information as possible. Depending on your concern, another organization may be the ones to speak to; other times, court or legal assistance may be the best option. Explore our website at www.consumerprotectionbc.ca.

The post The savvy shopper’s guide to groceries – Part 1 appeared first on Consumer Protection BC.

Read more: consumerprotectionbc.ca


John from http://www.growingyourgreens.com/ visits the famous longevity urban garden in Tempe, Arizona that is known for growing a 200+ fruit tree food forest in the desert southwest.

In this episode, you will get a full tour of Mace’s Urban Food Forest in Phoenix, AZ. You will discover the best fruit trees you should grow in the desert that are easy, you will also learn about some of the tropical fruit trees that are commonly planted in Phoenix, that may not do so well.

You will discover the difference that 3 years makes when growing a food forest and how the health of the trees and the food forest can change over time and how to prevent disease in your garden before it starts.

You will learn the foliar feed that can help reverse black fungus and how to revive your trees with a foliar feed to increase the health of your plants.

Finally, John will interview Pamela, the gardener, to learn more about the property, the specific challenges she has had with the garden over the past 3 years, and the changes that are happening in the garden.

Jump to the following parts of the Episode:
01:44 You are a success when gardening
03:15 Don’t Grow the Super Hard Trees and Plants
06:06 Support me and Buy a GYG Tee Shirt
06:36 Backyard tour starts
07:37 You should plant Moringa in the Desert
08:587 Jujube Tree
09:11 Citrus Tree
09:38 Tangerine Tree
10:10 Tree after using Organic Treatment after a fungal attack
10:45 Side Yard – Grapes, and Community Garden in Tempe, Arizona
12:12 Microclimate that doesn’t get sun in the afternoon – Guava and White Sapote
14:04 Bigger Fruit is not always better fruit
14:59 Backyard Garden Tour Starts
15:39 #1 Tree to Grow in the Desert – Date Palm
17:45 #2 Tree to Grow in the Desert – Pecan Nut Tree
19:32 Why there are no Almond trees at Longevity Gardens
20:18 #3 Tree to Grow in the Desert – Mulberry Tree
21:10 #4 Tree to Grow in the Desert – Jujube Tree
23:05 Fig Tree with Black Spot Fungal Disease
24:06 How to Prevent Fungal Diseases in your Garden
25:09 #5 Tree to Grow in the Desert – Pomegranates
26:00 Reduced Watering
26:25 Walking thru Orchard – Carob Tree
27:04 Curry Tree Fruit
29:06 Guavas and No More Bananas
29:56 If a Tree is Not Performing well, remove it
30:24 Papaya Trees
30:48 Aravaipa Avocado Tree Succumb to Fungal Disease
31:58 How to treat to fungal disease
32:49 Foliar Feed to Encourage Plant Health + Growth
34:04 How to Increase the Health of Your Plants
35:58 Where is the Mango Trees?
36:50 Provide Extra Nutrients for Your plants in the Desert
37:35 My opinions about Growing Tropical Trees in the Desert
38:42 #6 Tree to Grow in the Desert – Barbados Cherry Tree
39:44 Why I prefer perennial vegetables instead of Fruit Trees
40:25 Do You Have an Amazing Leafy Greens Garden in the Summer in Phoenix I will visit!
40:48 My Favorite Spot in Longevity Gardens
41:26 Have a Pond Not a Lawn to promote biodiversity
42:00 My summary of Longevity Gardens and What I would do
42:40 Interview with Pamela Mace from Longevity Gardens
42:50 How did this garden come about & how you became the steward?
43:30 What Year did you start planting in Phoenix?
43:50 What trees did you kill when you started?
44:50 Grow what is Easy
45:10 How do you water all these trees?
46:26 Why did you take out the bananas?
48:09 What other fruit trees did you take out that didn’t do well?
50:05 What disease did you have this year that really affected your garden?
50:49 What did you use to fight the fungus?
42:55 the importance of foliar feeding
53:20 What were you fertility Practices previously?
54:087 Did you foliar feed or spray on compost tea?
54:24 Have you used any bacterial inoculants?
55:05 Tell me more about the Community Garden You are Starting in Tempe, Arizona
57:40 Best Moringa Seeds to Grow in the Desert
58:14 What products do you promote on your website
59:05 Seed Bank Box to Get New Seeds every month
1:00:03 What Seeds Would You get in the Seed Bank Box?
1:02:30 What is the website to get the seeds?
1:03:45 Any final words of wisdom you would like to share with my viewers?
1:03:50 My Gardening tips for success
1:04:45 Your Single Now?
1:05:34 Do you have an email list to keep up to date
1:06:20 What is your Youtube Channel?

Referenced Episodes:
Original Episode Filmed at this Amazing Urban Food Forest in Phoenix
https://www.youtube.com/watch?v=XHgMrprGgIY

Supersize Your Garden with Wood Chips and Rock Dust
https://www.youtube.com/watch?v=MEkFFRjDkvs

Watch all GrowingYourGreens Videos at:
https://www.youtube.com/user/growingyourgreens/videos

Subscribe to GrowingYourGreens for more videos:
http://www.youtube.com/subscription_center?add_user=growingyourgreens

Follow John on Instagram at:
https://instagram.com/growingyourgreens/

Buy a GYG Tee Shirt at
http://www.compassion-tees.com/

Watch on Pamela Mace on Youtube at:
https://www.youtube.com/user/pamelamorinegypt

Get Monthy Seeds + Gardening Products
http://www.seedbankbox.com
use coupon code
johnk10
for a 10% discount

Read more: youtube.com


Due to the fact that who does not wish to consume mac and cheese all week long?! For anybody who is dairy totally free, plant based, vegan, or simply attempting to cut down on dairy and desires a much healthier variation of simple mac!!!
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Click here to have a look at Purple Carrot, and if it’s your very first order, you can get $30 off! http://bit.ly/2xSxxDm and usage voucher code: FITCOUPLECOOKS

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Subscribe to Steph and Adam (Formerly – Fit Couple Cooks): http://www.youtube.com/fitcouplecooks

Join our PATREON household:-RRB- http://www.patreon.com/stephandadam

Download Lifesum free of charge following this link: https://bit.ly/2uqtRGY or get 30% off your premium membership on www.lifesum.com/redeem/saa30

Here’s the initial, humorous Chef Stef video!: https://youtu.be/sjiYvapPhLY

___________

What I Eat in a Day Series

Episode 1: https://bit.ly/2zPh9Wv

Episode 2: https://bit.ly/2NkOPOU

Episode 3: https://youtu.be/_y2YSGWdZaw

Episode 4: https://youtu.be/F116AvMf9TE

Episode 5: https://youtu.be/wLAAJP9ylIU

___________

Our Plant Based Meal Prep Playlist:
https://www.youtube.com/playlist?list=PLfvuM_wAPe4YGxfNXdGEdOJMBzke9NdI4

Most Current Plant Based Meal Prep Playlist 2018: https://www.youtube.com/playlist?list=PLfvuM_wAPe4Y3nQtVwCVniFCHHDMK3U_L

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PLANT BASED MEAL PREP RECIPES

Vegan Cookies: https://youtu.be/EyxPEfspzlo

Crispy Potato Chips: https://youtu.be/WXgLoAOFrnY

Spaghetti Bolognese: https://youtu.be/a0fIdsOxi_Q

Eggplant Rollatini: https://youtu.be/RnYsPlzvRrY

Yellow Rice Rice: https://www.youtube.com/watch?v=SgjWs …

Loaded Baked Potatoes: https://www.youtube.com/watch?v=oRchU …

Grilled Tofu: https://www.youtube.com/watch?v=1QAD4 …

Veggie Burger and Fries: https://www.youtube.com/watch?v=MLRK2 …

Steph’s Curry: https://www.youtube.com/watch?v=QPTXF …

Rice &Beans: https://www.youtube.com/watch?v=Tuoyz …

Penne Alla Vodka: https://www.youtube.com/watch?v=KdInv …

Vegan Tacos: https://www.youtube.com/watch?v=l3pHb …

Sweet Potato Quinoa Bowl: https://www.youtube.com/watch?v=0qkDw …

Adam’s One Pot Quinoa: https://www.youtube.com/watch?v=YeOB3 …

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PRODUCTS WE USE

MEAL PREP CONTAINERS: http://amzn.to/1rlgip8

Adam’s Knife: http://amzn.to/2vAA8hW

Our complete pots and pans: http://amzn.to/29HWmXt

My Body Fat Scale: http://amzn.to/2aJCMv0

Our Meal Prep Cook Book: http://amzn.to/2y6PKyn

___________

Adam’s Weight Cut Series (Plant Based)

How I lost 80lbs: https://youtu.be/_YxvS8NaPFg

Week 1 Results: https://youtu.be/iLtWFpC-tYY

Week 2 Results: (Weight loss Plateaus): https://youtu.be/Sj-7fKDqXUM

Week 3 Results: (Q &): https://youtu.be/nC0tkSHPX5c

Week 4 Results: (Counting Calories): https://youtu.be/nC0tkSHPX5c

Week 5 Results: (Flexible Dieting): https://youtu.be/s8rfytpvuIs

Week 7 Results: (Body Fat Scale): https://youtu.be/DyjQQC9ibvk

Week 9 Results: https://youtu.be/CqESLNINL3c

Week 12 Results: FINAL WEIGHT IN – https://youtu.be/s2KTP6vLl8M

___________

INGREDIENTS:

350g Carrots (about 5)
250g Sweet Potatoes (about 2)
250g Onions (about 1)
5 garlic cloves
90g or 3/4 cup Raw Cashews
2 Tbsp Nutritional Yeast (optional)
1 tsp Himalayan Sea Salt
1000g or 36oz of Brown rice pasta
3 12oz bags of wild rice pasta

MACROS (Whole thing)

Protein: 113
Carbohydrates: 952
Fiber: 76
Sugar: 50
Fat: 77
Calories: 4953

MACROS (Per container if you divide by 10)
Protein: 11
Carbohydrates: 95
Fiber: 7
Sugar: 5
Fat: 7
Calories: 487

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Read more: youtube.com

 Copyrights: The Protected And Unprotected

Most individuals understand that copyright safeguards artworks like poems and narratives, paintings, illustrations and photos, and musical structures. It might be less apparent that copyright likewise safeguards more ordinary kinds of expression, consisting of such varied products as marketing copy, user’s manual, sales brochures, logo design styles, computer system programs, term documents, house films, animation strips, and marketing jingles.

Artistic benefit has absolutely nothing to do with whether a work is protectable by copyright; in truth, the most regular organisation letter and the most inexpertly carried out kid’’ s drawing are simply as entitled to security under our copyright statute as successful books, struck tunes, and smash hit films.

However, copyright does not secure every item of the creativity, no matter the number of brain cells were used up in its development. Any conversation of copyright defense need to be predicated on an understanding of what copyright does not secure.

Idea Versus Expression

It is such a crucial concept of copyright law that it bears duplicating: copyright secures just specific expressions of concepts, not the concepts them­­ selves. This suggests, obviously, that if the man sitting behind you on the bus examines your shoulder and sees, understands, and remembers your sketches for a pendant formed of links cast in the shape of sunflowers, he is lawfully totally free to produce his own sunflower locket so long as it isn’’ t a copy of yours. It might be dishonest for him to take your concept, however it’’ s neither actionable nor prohibited in court. This might appear unjustified, if you believe about it, it’’ s sensible. The United States Constitution empowered Congress to pass a copyright statute approving the developers amongst us residential or commercial property rights in the items of their creativities so that American society might acquire the advantage of their productions. Due to the fact that concepts are the foundation for developments of any sort, and since one concept might result in countless expressions of that concept, grant­­ ing control over a concept to any someone would have the result of badly restricting imaginative expression; nobody else would have the ability to utilize that concept as the basis for a brand-new development.

Therefore, copyright secures just your specific expression of a concept, not the concept itself. Copyright defense is rejected to treatments, procedures, systems, techniques of operation, ideas, concepts, or discoveries due to the fact that these items of the creativity are truly all specific ranges of concepts.

This indicates that your concept of printing grocery vouchers right on the brown paper bags utilized in your grocery store can be copied by anybody, even a com­­ peting supermarket, although the specific expression of your concept—– your copy and art work for the bags and the ads advertising the discount­­ tion– might not.

And your system of providing your consumers double the face-value discount rate of any voucher if they utilize it to purchase 2 item items at the exact same time is not protectable by your copyright in your coupon-promotion products and can be utilized at any time by anybody, without your authorization.

Further, if you print dishes on your grocery bags in addition to mark down vouchers, you can not, obviously, stop anybody from utilizing the approach laid out in the Low-Fat Meatloaf dish to produce a low-fat meatloaf. Nor can you stop anybody, even a rival, from utilizing your principle of utilizing a low-fat meatloaf dish to offer the food utilized in the dish or from utilizing the marketing concept behind your promo—– that food buyers are most likely to buy specific brand names of food that are defined by name in a fascinating dish. And even if you were the very first individual in deep space to come up with a strategy for decreasing the fat material of the ended up meal, as soon as you reveal your discovery to the general public, you can’’ t stop anybody from stating it to anybody else. You can’’ t even stop anybody from utilizing the details detailed in your meatloaf dish to develop his/her own dish for low-fat meatloaf.

Unprotectable Elements

There are a couple of classifications of items of the creativity that are too near to being simple unembellished concepts for copyright security to use. To put it simply, these classifications of ““ developments ” absence enough expression to be approved copyright defense. There are a number of typically taking place, unprotectable components of numerous sorts of works from which the copyright statute or courts have actually kept defense, consisting of the following:

.Literary plots, places, settings, or scenarios;.Scènes à faire, which are stock literary styles that determine the events utilized by an author to reveal them;.Literary characters, to the degree that they are ““ types ” instead of initial expressions of an author; 1.Titles of books, stories, poems, tunes, motion pictures, and so on, which have actually been consistently held by courts not to be safeguarded by copyright;.Brief expressions and mottos, to the level that they do not have ex­­ pressive material;. The rhythm or structure of musical works;.Styles revealed by tune lyrics;.Brief musical expressions;.Plans of musical structures, unless a set up­­ ment of a musical structure truly totals up to a modify­­ nate variation of the structure;.Social dance actions and easy regimens, which are not copy­­ rightable as choreographic works due to the fact that they are the com­­ mon residential or commercial property of the culture that enjoys them;.Utilizes of color, viewpoint, geometric shapes, and basic works of the visual arts;.Precious jewelry styles and other productions that simply imitate the structures of nature (such as a jeweled pin that properly reproduces the type of a honeybee), because the natural types on which such ““ developments ” are based remain in the general public do­­ primary, the home of all mankind;.Names of services, services, or items;.Pseudonyms or expert or phase names;.Simple variations on familiar signs, symbols, or styles, such as typefaces (this consists of typefonts, letterforms, and so forth), characters or punctuation marks, and nationwide signs or spiritual symbols.

Contributed to Branding Strategy Insider by: Lee Wilson, Attorney-At-Law. Excerpted from his brand-new book The Copyright Guide , How You Can Protect And Profit From Copyrights, Allworth Press.

The Blake Project Can Help: The Brand Licensing Audit

Branding Strategy Insider is a service of The Blake Project : A tactical brand name consultancy concentrating on Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

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Read more: brandingstrategyinsider.com

 Celebrate This Holiday Season With Your Customers. Here's How

Good food, loved ones, memories brand-new and old, heat, hellip, enjoyment &love; seem like a vacation, huh?

Well, the holiday is glimpsing from the enjoyment and the corner has actually currently begun. It’’ s time to purchase presents, make strategies and take advantage of the pre-holiday time to get work done prior to we calm down and begin the enjoyable and celebrations.

As a small company owner, you barely permit yourself the opportunity of a getaway. Working round the clock and through the year … YOU absolutely are worthy of a great vacation! Can you picture a vacation without household? The very individuals who support you, assist you grow and make you who you are.

Small service owners are the luckiest people all for they have 2 households to share the love and events with- the one in your home and the one they construct through their service.

The consumers we develop throughout the years are absolutely nothing less than household, and it’’ s just reasonable to take this time to be grateful for them and commemorate them (and commemorate with them).

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So it ’ s time to bring up your socks and put in that additional effort to make this holiday the very best ever, with an excellent vacation e-mail marketing strategy . Utilize this time to share your story, value your clients, and reveal them just how much they suggest to you and your service. Email marketing assists you do all this and a lot more.

Here are some wonderful methods to commemorate this holiday with your clients:

.Send out some Holiday e-mails.

Let’’ s begin with the most apparent one. Produce and send out lovely e-mails for your consumers with vacation styles and style components. You can utilize this chance to direct your e-mail customers to your ‘‘ Holiday Sale ’, ‘ Gift Guide ’ or just to your site. Everybody likes getting welcoming messages and your clients will value you thinking of them.

.State thank you.

Every holiday advises me of how grateful I am for my friends and family. This holiday, state ‘‘ Thank you ’ to your work household, your consumers, for supporting you, assisting your organisation grow and being your most significant incentives. A basic ‘‘ Thank you ’ e-mail with a little token of gratitude like a discount rate voucher will go a long method in additional sealing your relationship.

.Deal vacation sales and discount rates.

Email marketing projects are useless unless you are providing something worth the readers time, and what’’ s much better than discount rates and sales? A research study by Merkle reported that one-third of the buyers stated it is promos that drive them to make holiday purchases. Vacations generate the delight of providing and it ’ s time you offer your clients some attracting discount rates and dazzling sales to commemorate with you. Make certain your subject line and call-to-action plainly informs them what they remain in for.

. Host an occasion.

Event marketing holds substantial capacity and e-mail marketing takes place to be the very best method to drive individuals towards your occasion. Host a vacation style occasion like a pop-up sale, a flea market, or simply a small carnival to generate the vacation spirit. You can utilize this chance to offer your items, raise brand name awareness, get in touch with leads and commemorate with existing consumers. You might likewise partner with other services to make it an even larger occasion that uses several things to attract individuals to participate in the enjoyable.

. Offer included rewards.

I ’ m substantial follower of the reality that it ’ s the easy things that make a huge distinction. Even if you are not going full-scale with occasions and huge sales, you can constantly include little things that make the client ’ s experience much better. Free shipping, totally free present wrapping, voucher codes and vacation shopping guides are all impactful however little methods to let your consumers understand that you want to do whatever it requires to make their vacations much better.

. Suggest gifting concepts.

Sometimes the greatest thing you can offer is your understanding and experience. Curate a gifting guide, send outout present concepts,compose a lovely blog site to assist individuals make gifting choices, and simply reveal your readers that you exist to assist them through the procedure. This might likewise be a fantastic method to motivate individuals sign up for your blog site.

. Quick suggestions to produce pleasant holiday e-mails:. Subject lines.

Pay excellent attention to the subject lines of the e-mails you send. They require to integrate the vacation feel and likewise inform the reader what ’ s in the message. State you ’ re running a 20% discount rate on Halloween outfits, the subject line might be something like, ‘ Get 20 %off and be the Hallow-Queen ’.

. Vacation styles.

The minute your e-mail is opened it ought to speak vacation! Utilize a terrific ‘vacation style for your e-mails that turns up the call-to-action button and looks holiday-worthy.

. Vacation style components.

Just like you might embellish your store, you can likewise get innovative with your e-mails. Include videos, photos, clipart, GIFs and any other style component that makes it clear and loud that you are commemorating the holiday. Brighter colors, joyful design templates and vacation influenced style concepts are a terrific method to provide your e-mails a transformation.

. Bring the ‘ pleased ’ to ‘ vacations ’ for your clients.

This is so amazing? Everybody likes vacations and the very best part is that you get to share this love and enjoyment. It ’ s time to begin prepping and prepare for a fantastic holiday. Your consumers will be enjoyed get all the ‘ goodies ’ that come their method and commemorate with you.

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This is a fun time to increase your e-mail marketing and let your clients understand that you have something worth their time up your sleeves.

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Start preparation, commemorating and developing.

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